Established 65 years ago, IISHAM HERITAGE LLP founded by Mr. Pramod Jain is a third-generation business that celebrates women through some of the most beautiful weaves and drapes. This is our heritage.

Today, the brand prides itself on three flagship stores located in Pune, Kolhapur and Nashik.

Through intrinsic understanding of the Indian ethos, choices and fashion trends, Vama Heritage curates the newest styles and designs. Our offerings includes sarees, lehengas, wedding gowns, bridal wear, pure silks and weaves, ready-to-wear Indo-western and a lot more.

At Vama Heritage, we believe that each piece is as unique as the woman wearing it. Bringing together textures from silken to sheer, sourced from every corner of India, the brand offers an unmatched range of fabrics, adorned with the finest embroidery that is hand-woven, machine-made and inspired by the richness of India's ethnicity. Our association with weavers across the country over many generations gives us the added advantage of customising authentic weaves in any desired type, be it heirloom or modern.

At Vama Heritage we aspire to cater to the modern fashionista as well as the traditional bride. From regional specialties to handmade products and weaves to fusion wear to contemporary styles, Vama Heritage’s look book is a blend of all things trendy and traditional.

Such levels of excellence and service wouldn’t be met unless the team was driven by passion. Testimony of which is our team, who travels the length and breadth of the nation to source the best and the finest. Further supported by the ever-smiling sales team, who contribute towards a memorable shopping experience.

We welcome you to Vama Heritage
where tradition, beauty and contemporary style go hand in hand.